2026 marks 10 years since the Behavioural Economics Team of the Australian Government (BETA) was established to bring behavioural science to the forefront of public policy and service design.
Over the past decade, behavioural insights has become an integral part of how government approaches complex policy challenges. By focusing on how people make decisions, and the barriers that can stand in the way of action, BETA has helped design services that are easier to navigate, more accessible, and more likely to achieve their intended outcomes in benefitting Australians.