Census participation strategies tested
Research by the Behavioural Economics Team of the Australian Government (BETA) explored how different wording affects how people complete Australia’s biggest data collection exercise – the Census of Population and Housing.
The Census is the most comprehensive data collection in Australia. Conducted every five years by the Australian Bureau of Statistics (ABS), it involves over 10 million households and 25 million people and provides invaluable information on the social, economic and cultural characteristics of Australians.