Fees hidden in plain sight

Fees hidden in plain sight

Domestic Policy Behavioural Economics
Wednesday, 24 April 2019

Department of the Prime Minister and Cabinet

Hiding or disguising some element of a price is known as shrouding attributes by behavioural economists. By shrouding part of the price or stripping out core components of the service, companies can compete for your business by presenting the lowest possible prices.

Read more about fees hidden in plain sight to learn some tips and tricks on how you can avoid common traps in BETA’s latest blog.